“We appreciate Ms. Froboese’s hotel competence and are always pleased to use her expertise when evaluating hotel concepts, projects and markets.”
Juergen Doerks, Deputy Area Manager Investment, Kreissparkasse Cologne
+49 211 1386650-0
info@select-hoteladvisory.com
Hotels are more than just real estate.
SELECT helps activating profit reserves
and pushing hotels on top of competition.
SELECT establishes transparency
and makes the key parameters legible.
SELECT detects hidden champions in tourist-driven
regions, metropolitan areas and other locations with great potential.
SELECT will guide you to success.
Would you like to restructure your hotel,
and need a strong positioning?
Do you need fundamental decision-making tools
to achieve long-term appreciation in the value of your hotel?
Are you looking for the right operator, investor or asset?
Is a hotel the so-called „highest und best use“ for a site? Which concept is best suited for a location? Because a budget hotel has different location needs than a convention hotel, after all. A thorough market analysis delivers the crucial insights needed for choosing the right concept type, profit center configuration and project size. It also projects realistic yields.
SELECT’s concept approach give clients the decision-making tool needed to determine which hotel operators / brands are suitable and worth targeting for a particular project. This way, hotel operators as well as investors / exit partners can be addressed in a qualified and direct manner while aligning both interests of the parties involved. The SELECT team assists the developer in choosing the best-suited candidate and upholds the client‘s interests during contract negotiations, maximizing the project‘s financing and investment potential.
Important decisions are based on facts. Deep-dive analyses and studies are indispensable for assessing, verifying or testing the plausibility of project ideas, concepts and locations. They are also crucial when it comes to repositioning existing hotels.
The SELECT team advises banks, project developers, municipalities, and touristic regions as well as hotel investors and operators on all issues surrounding the life cycle of hotel real estate. For municipalities as well as touristic regions, it is especially important to acquire best possible project partners for a proposed hotel project, be they developers, operators or investors. Solid projects require professionally qualified decision-making, using the best market intelligence.
This process can be considerably accelerated by studies and analysis conducted by experienced professionals from an established and respected advisory firm, such as SELECT.
In today‘s dynamic market, it is imperative to continually improve a hotel‘s market position regardless its brand. For existing hotels, questions worth asking include: are the number of rooms is still sufficient? Or is the property too big? Is the hotel still operating under the right brand? Where can we look for untapped potential? How can we tap it?
For example, the F&B division is oftentimes neglected in many hotels even though this area comprises quite a number of profit centers including costly back of house areas, such as kitchen, storage and spaces. F&B’s encompasses considerable earning potential. As one of the very few advisory firms on the market, the SELECT team specializes in making the hotel business legible for stakeholders outside of the industry. Besides establishing a high degree of transparency, the SELECT team develops tailor-made concepts that enables the hotel to generate additional cashflows, while creating attractive workplaces to draw the best teams, even when skilled human resources are scarce.
The SELECT team supports clients at an interdisciplinary level, providing bespoke guidance through the implementation process.
Once an owner decides to sell a hotel, many things need to be taken into consideration. The value of a hotel is measured predominantly by its earning power. But other parameters also impact the market price. These include the property location in light of preferred investment profiles. A hotel in a premium metropolitan location might bring a higher price than a hotel with identical earning power in a less prominent location.
For some properties, it can be advisable to develop a concept for increasing the hotel’s earning power. One example might be by outlining untapped potentials that exist on an operational level in light of changed market conditions. In some cases, the question might also be, is the current operator or brand still the best fit? These strategic parameters need to be addressed in order to best project reasonable cash flows. An appraisal carried out in alignment with proven industry valuation standards often serves as an objective negotiation basis regarding the fair market value.
Due to their extensive networks and established reputation, SELECT brings the right partners to the project – be they investors, operators or financiers.
And suddenly a hotel is without a leader. During crises and turnarounds, time is a crucial factor. Quickly capturing complex situations, outlining a systematic implementation scheme, taking appropriate measures, and also keeping in mind that one valuable resource of any hotel is its employees. All these are important success factors. SELECT’s approach enables our interim management teams to not only steer a hotel back to calmer waters, but also to build up and empower strong management practices that will ultimately lead operations into lasting stability.
The philosophy of the SELECT team is to provide the crucial link between financial requirements and operational particularities to achieve long-term success.
The SELECT team relies on proven relationships with experienced industry professionals.
The SELECT team is dedicated to the success of our clients: hoteliers, owner-operators as well as developers, banks, institutional investors, family offices, municipalities and tourist regions. We see ourselves as independent specialists, and promise to deliver reliable results as well as profound decision-making tools. We hold ourselves accountable by guiding our clients during the implementation process of our recommendations, as desired.
Your first point of contact is Ms. Tina Froböse.
Tina Froböse comes from a hotelier family and has extensive experience in the top-notch international hospitality industry as well as in hotel project finance. Prior to founding SELECT, Tina held responsible positions within the field of hotel consulting services for more than 13 years of which she served 7 years as Managing Partner at BBG-Consulting, Europe’s oldest hotel consulting firm.
She earned her MBA in Financial Management in the USA at Johnson & Wales University Providence, Rhode Island. Before that, she completed her Bachelor’s degree at the hotel management school Wihoga in Dortmund Germany. Previous stages of Tina’s career include The Savoy London, WestLB AG New York as well as TUI Hotels & Resorts.
As part of the “Arbeitskreis Hotelimmobilien” (an interdisciplinary work group of more than 300 hospitality professionals in the German-speaking market), Tina is heading the working group F&B. She is also a regular guest lecturer at Bauhaus University Weimar, IST- Private Management School Düsseldorf, as well as at training facilities of Germany’s mutual savings banks, including Sparkassen Akademie Bayern.
Tina Froböse defines SELECT’s philosophy as follows:
“A hotel is more than just real estate. For some, a hotel is a place of desire, a source of inspiration. For others, a hotel is a necessary stopover on their travels. Yet others see in a hotel the fulfillment of a childhood dream. At the same time, hotels can be profitable investments. Whatever connects you to hotels: we help you succeed.”
The team consists of highly reputed professionals in the fields of hotel consulting and valuation (MRICS, HypZert), operations, architecture, and engineering.
We are especially proud of our partnerships with top-notch associates in the field. Our teams are set up according to individual project type, and focus, in order to provide clients with the highest value, reliability and effectiveness. Especially projects in a more complex situation benefit from this versatile approach.
Also, SELECT supports dedicated young talents by individually developing them through study-related internships.
Reinhard Thiele, FCSI
Reinhard Thiele is an experienced consultant and successful hotelier. He is currently operating four hotels of varying type, such as boutique hotels or upscale convention hotels. Reinhard’s particular strengths are implementation support and advise as well as interim management.
Manfred Ronstedt, FCSI, IKN, CRB
Manfred Ronstedt is an architect und member of the Chamber of Engineers in Lower Saxony. He prepares technical studies and due diligence on hotel real estate. Manfred is also a book author, and frequent speaker at conferences and symposiums that address hotel development and design.
Sebastian Knak
Sebastian Knak was raised in a family of hoteliers, where he learned about hotel operations from the bottom up. After his apprenticeship as hotelier, Sebastian earned his Bachelor‘s degree in hotel maangement at the Hotel Management School in Leipzig, Germany. In addition, he collected valuable experience working in the event catering industry. He supports the SELECT team as Junior Consultant, bringing to bear his expertise in areas on Feasiblity Studies or hotel market analyses.
A business hotel, a resort, a conference or convention hotel. A hostel or a leisure park or a boutique hotel with a Michelin star restaurant: our clients are hoteliers, owner-operators as well as developers, banks, institutional investors, family offices, municipalities, and tourist regions.
The following projects are examples of our daily work:
“We appreciate Ms. Froboese’s hotel competence and are always pleased to use her expertise when evaluating hotel concepts, projects and markets.”
Juergen Doerks, Deputy Area Manager Investment, Kreissparkasse Cologne
“Tina has provided advisory services to our company in a complex hospitality transaction. She is very professional and punctual in providing high quality service and explanations to follow-on questions and comments. I can recommend her company.”
Paolo Rosso, European Co-Director of Investments, LCN Capital Partners
“Within the scope of purchase inspections, SELECT provides us with reliable work with in-depth market knowledge and high informative value.
We value Ms. Froböse for her professionalism and advice at eye level”.
Theodor Kubak, Managing Partner, Arbireo Capital AG
ARBIREO CAPITAL AG
ACQUISITION AUDIT
VARIOUS HOTEL PROJECTS
„We particularly appreciate Ms. Froboese‘s view and sense for concepts and their feasibility. Especially with regards to the more complex field of F&B Ms. Froboese and her team bring the crucial factors to the point and deliver reliable decision-making tools.”
Martin Schaller MRICS, Head of Asset Management Hospitality, Union Investment Real Estate GmbH
Steigenberger Hotel Am Kanzleramt
Berlin
Value Analysis
“During the collaboration with Ms. Froböse, we have received a profound feasibility study with clear statements. Based on her extensive insight in the hospitality industry and a detailed analysis of our regional hotel market, we received valuable recommendations for the project. Therefore, the study was a crucial step towards successful realisation of our hotel.”
Marco Lorenz, CEO Hotel Marta-Viertel GmbH, InterCityHotel Herford
INTERCITY HOTEL
HERFORD
FEASIBILITY STUDY & PROJECT CONSULTING
For a closed-end real estate fund, a team of 5 consultants carried out an inventory and evaluation of the entire FF&E and SOE in the ongoing operation of two hotels. This served the fund to balance the hotel properties. This involved a hotel of an American brand with more than 230 rooms and another brand hotel with more than 120 rooms. The FF&E lists and valuations were included in the balance sheet and were part of the sales negotiations.
FOUNDATION
DYCK JÜCHEN CASTLE
CONCEPT/MASTER PLAN
HOTEL OPENING 2017
„The collaboration with Ms. Froboese was really professional and was after all the reason the hotel project Ibis Styles Trier could have been completed. Thanks a lot!“
Jens Baasch, CEO, Gilbers & Baasch GbR
Office Conversion
Ibis Styles Hotel Posthof Trier
Project Development Advise
SELECT Hotel Advisory Services· Königsallee 14 · 40212 Düsseldorf · Germany
T: +49 211 1386650-0
E: info@select-hoteladvisory.com
Then do not hesitate to introduce yourself.
We hire:
We are looking forward to getting to know you.
